Video production is the most powerful marketing tool that any non-profit organization can use today. Consumers crave dynamic content that draws them in and makes them feel like they’re part of a story. Instagram now prioritizes accounts that post Reels regularly…TikTok has become a necessity for almost every organization that wants to go “viral” or just reach a broader audience…YouTube is the go-to resource for millions of people who want to learn, travel, and be entertained. 

In marketing, the truth always lies in the data:

• 57% of people who watch a video for a nonprofit go on to make a donation.

• 39% of people who watch a video look up the  accompanying organization within 24 hours of viewing.

• Online video topped the charts as the most influential source in driving a donation.

• YouTube is listed as the top video platform averaging 15 billion views per day.

• Video ads tied with email ads have the highest and fastest levels of engagement.

• Nearly 93% of brands say posting videos to social media brought new customers.

• 94% of organizations report that video marketing helped increase understanding of their product/service.
    
• 68% of marketers claim to see a better return on investment with video than Google Ads. 

• 66% of consumers would prefer to watch a short explainer  video than read a text-based article.

Statistics are helpful to gain a high-level understanding of why video marketing is important for nonprofit organizations. Let’s dive into some specific ways you can reap the benefits of this powerful strategy.

How to Utilize Nonprofit Video Marketing

Here are five ways your nonprofit organization can use video marketing to reach its goals:

         1. Explain how your organization benefits the world

         Nonprofits often have inspiring stories to share about their work and how they are a

         catalyst for change. You can use video to share the impact your organization has had

         on individual lives, your community, and the world.

        2. Incorporate testimonials into your content strategy.

        One of the best ways to gain trust with potential donors is through sharing  

        testimonials from those who have been helped by your organization or programs.

        Testimonials can come from individuals who were directly impacted by your

        organization's efforts, but they might also be from people who donate their money or

        time.

        3. Spread inspiration

        Sharing inspiring stories from your volunteers, staff members, and people you assist

        creates empathy within the community. That empathy can drive viewers to participate

        in your organization through donations! It also helps establish credibility and trust 

        you will show everyone that you are, in fact, accomplishing what you set out to do.

       4. Highlight staff  and volunteers

       Staff members and volunteers are the lifeblood behind every nonprofit organization.

       Often, people work with organizations that have once helped them, a family member, or    

       a dear friend. When you highlight your staff and volunteers, you not only showcase the

       people who make your work possible, but viewers can gain a deeper understanding of

       just how important your cause is to the community.

       5. Establish a call-to-action

      A call-to-action, or CTA, at the end of every video for nonprofits asks viewers to engage

      with your organization. Video marketing is not simply publishing content – it must hav

      a purpose. With every video, you can ask your audience to donate, sign up for your

      informational newsletter, or join your organization by “liking” and “following.”

      Every nonprofit organization can benefit from video marketing, no matter how large or

      small, new or established you may be. When you’re ready to take advantage of

      everything a video has to offer, Film | Edit  | Post will be by your side.

Film | Edit | Post is a video production agency with 20+ years of experience. Schedule a free strategy session  today to start creating powerful videos for your nonprofit!